UX/UI Case Study

Betterful- a web app

Embark on a quest to better your life

Overview

Overview

Overview

Individuals 18 and older have a difficult time managing and balancing different aspects of their life including their physical, emotional and mental wellbeing with their busy work schedules. According to user interview data, users currently use different tools to keep track of their health and wellness and find it difficult to implement their health and wellness goals in a fun, intuitive and easy way within a smaller time frame.


To address these issues, I developed an accessible health and wellness web portal app for 18 and older individuals who are health conscious and need a way to access health and wellness resources and activities, and set, manage and complete personalized health related goals all in one place, in a fun intuitive way in short time frame.

Problem Statement

Initially: 18 and older individuals struggle to balance their work-life and manage their health and medical information at the same time.


After user research: 18 and older work professionals face obstacles such as having to consult multiple tools ,finding free time and feeling motivated in managing their health and wellness goals.

Possible Solutions:

Offer users a simple, easy, accessible, straightforward way :

  • To access health and wellness resources and activities

  • To set, manage and view personalized health related goals



Understanding the Problem

Before touching anything related to design, I wanted to understand my users’ needs and pain points better to start building my problem statement aligned with a targeted user centered product, so I conducted a competitive analysis of current vocab learning apps on the market and conducted preliminary user interviews.

Competitive Analysis

This stage in the process allowed me to examine both the negative and positive feature aspects of other apps in the market. My findings provided me insight into possible target audiences, user goals and pain points, informing me of what the problem is, as well as what has been attempted to solve it.

Anki

Positive Unique UX Features

  • The ability to customize your terms cards within the app including adding images or audio clips

  • The ability to export cards for offline use

Quizlet

Positive Unique UX Features

  • The ability to find user card sets aligned with your college/university and specific classes

  • The ability to set term language


Brainscape

Positive Unique UX Features

  • The ability to download decks from a class of interest

  • The ability to use professional class decks and not only user decks

  • Clear non-abrasive advice for how to use each function


Positive feature aspects all apps shared were kept in mind including:


  • ability to sync information across all apps

  • multiple options to review or study terms

  • ability to see number of terms you’ve studied

  • ability to access shared decks

  • ability to create your own cards, folders or decks


In some apps these features were absent or lacking:


  • Ability to see your specific progress when studying

  • Ability to see a timer to accurately measure how long it takes to answer

  • Ability to set goals

  • Ability to create study plans

  • Ability to set reminders

  • More ways to customize your cards or learning options


Examining positive features gave me an ideas of what successful feature aspects I could adapt in my own app. Examining competitor weak points gave me an idea of what other study apps lack and what could be added to my app to better meet user needs.



User Interviews

In order to come up with solutions / features that will be helpful for users, I conducted 5 interviews with users who had experience, especially current experience in studying new vocab in-person and over Zoom. I looked at the purpose of their studying, their habits, study methods, their feelings and difficulties in learning new words.


After gathering insights from interviews, I identified common actions, thoughts and feelings, users had which indicated their needs and pain points.


DOING


  • Studying a new language through an app (Duolingo), flashcard app or through online resources (books, forums, blogs, ebooks)

  • Studying occurred in the morning, evening or in between chores and tasks during the day

  • Frequency occurred at least multiple times a week, once to a few times a day, mostly for 5-15 minutes at a time


THINKING


  • Difficulty learning on your own

  • Wishing for more speaking opportunities

  • Difficulty to retain learned words in conversation

  • Would like authentic materials


FEELING


  • Enjoy being able to use learnings in real life (meetings, conversations, etc.)

  • Enjoy when it doesn't feel like studying

  • Enjoy when it's authentic materials

  • Like apps that have colour, game function and show stats